The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence in effectiveness, allowing marketers to compare their performance with that of their peers."
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Most creative advertising markets in Latin America 2025
In 2025, Brazil was named the most creative advertising market in Latin America, scoring nearly **** points in the presented creativity ranking. Mexico and Colombia followed with around **** and points, respectively.
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WARC. (March 10, 2026). Most creative advertising markets in Latin America in 2025 (index score) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. "Most creative advertising markets in Latin America in 2025 (index score)." Chart. March 10, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. (2026). Most creative advertising markets in Latin America in 2025 (index score). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1180182/most-creative-advertising-markets-latin-america/
WARC. "Most Creative Advertising Markets in Latin America in 2025 (Index Score)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Mar 2026, /statistics/1180182/most-creative-advertising-markets-latin-america/
WARC, Most creative advertising markets in Latin America in 2025 (index score) ÌÇÐÄÆÆ½â°æ, /statistics/1180182/most-creative-advertising-markets-latin-america/ (last visited July 28, 2026)
Most creative advertising markets in Latin America in 2025 (index score) [Graph], WARC, March 10, 2026. [Online]. Available: /statistics/1180182/most-creative-advertising-markets-latin-america/