The source does not provide exact survey data, number of interniewees or information on the type of survey used. GRP stands for 'gross rating point'. TRP stands for 'target rating point'.
Citation formats
Most valued video advertising audience measurement metrics in the U.S. 2012-2013
The graph presents data on video advertising audience measurement metrics valued most among clients of ad agencies in the United States in 2012 and 2013. According to the source, nearly ** percent of all U.S. agency clients considered the share of impressions in target as one of most valued metrics.
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BrightRoll, & eMarketer. (May 22, 2013). Most valued video advertising audience measurement metrics in the United States in 2012 and 2013 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
BrightRoll, und eMarketer. "Most valued video advertising audience measurement metrics in the United States in 2012 and 2013." Chart. May 22, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
BrightRoll, eMarketer. (2013). Most valued video advertising audience measurement metrics in the United States in 2012 and 2013. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
BrightRoll, and eMarketer. "Most Valued Video Advertising Audience Measurement Metrics in The United States in 2012 and 2013." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2013, /statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
BrightRoll & eMarketer, Most valued video advertising audience measurement metrics in the United States in 2012 and 2013 ÌÇÐÄÆƽâ°æ, /statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/ (last visited August 05, 2026)
Most valued video advertising audience measurement metrics in the United States in 2012 and 2013 [Graph], BrightRoll, & eMarketer, May 22, 2013. [Online]. Available: /statistics/258938/most-valued-video-advertising-audience-measurement-metrics-in-the-us/
