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Average views of sponsored videos on TikTok in the United States and Canada in 2022, by content type (in 1,000s)

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Source

In cooperation with
Release date

February 2023

Region

Canada, United States

Survey time period

2022

Supplementary notes

Figures have been rounded.
Source collected data through a weekly data compilation of sponsored videos on TikTok.

Citation formats

Average views of TikTok sponsored videos U.S. and Canada 2022, by content type

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2023
In 2022, description only content on TikTok – when a video only mentions a sponsor in its description – received an average of thousand views in the United States and Canada. Integrated – when sponsored content is mentioned within a video – received an average of thousand views, while dedicated videos – when an entire video is dedicated to an ad – received an average of thousand views.
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