| Characteristic | Total interactions (engagement) | Engagement rate per follower in % |
|---|---|---|
| University of North Texas | 2,141,490 | 8.5 |
| Oral Roberts University | 2,162,045 | 5.36 |
| High Point University | 1,348,309 | 6.32 |
| Miami University (Ohio) | 1,395,026 | 5.65 |
| James Madison University | 1,173,585 | 7.79 |
| University of Iowa | 1,420,990 | 5.24 |
| Gonzaga University | 891,833 | 12.29 |
| University of Connecticut | 1,493,995 | 4.33 |
| Georgia Institute of Technology | 1,284,442 | 4.48 |
| Arkansas State University | 614,139 | 17.03 |
August 2024
United States
June 1, 2023 to May 31, 2024
interactions = reactions comments, shares
According to the source: "We surveyed all D1 and D2 colleges and universities on social media between June 1, 2023 and May 31, 2024 on Facebook, Instagram, TikTok, and Twitter. Using this data and a weighted formula, we generated an overall engagement ranking for each school. The top-ranked colleges and universities on social media have high engagement rates with average or better audience size and posting volumes.
We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. We used engagement rate by follower to measure engagement on Facebook, Instagram, and Twitter, which is defined as the total engagement divided by the number of followers. We used engagement rate by view to measure engagement on TikTok, which is defined as the total engagement divided by the number of views."
