糖心破解版

Relative effectiveness of AI tools and search engines across the purchase journey in the United States as of January 2026

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Release date

July 2026

Region

United States

Survey time period

January 2026

Special properties

among users of both AI and Search Engines

Supplementary notes

The survey question was phrased as follows: 鈥淎t which stages of the purchase journey do you feel each tool is most useful?鈥

Multiple answers were allowed.

Release date is the date of access.

Citation formats

AI chatbots vs. search engines across purchase stages in the U.S. 2026

Published by
Yihan Ma,
Jul 16, 2026

According to a January 2026 survey in the United States, most respondents considered AI tools more effective than search engines across all stages of the purchase journey, particularly for discovering and generating initial ideas, with ** percent citing this. However, **** percent still viewed search engines as more useful for finding where to buy and securing the best price.

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Online shopping behavior worldwideE-commerce worldwideGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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