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Conversion rate of e-commerce traffic in the United States as of January 2026, by traffic source

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Release date

July 2026

Region

United States

Survey time period

January 2026

Supplementary notes

Release date is the date of access.

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Conversion rate of e-commerce traffic in the U.S. 2026, by traffic source

Published by
Yihan Ma,
Jul 16, 2026

In January 2026, paid search led e-commerce traffic sources in the United States, achieving a conversion rate of *** percent. Notably, the AI tool ChatGPT reached a conversion rate of *** percent, outperforming direct traffic, which recorded *** percent.

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AI and online trafficGoogleGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Top websites worldwideOnline search market worldwide
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