Worldwide, Australia, Germany, India, Singapore, United Kingdom, United States
Survey time period
June and August 2025
Number of respondents
100 executives in retail and consumer products organizations*
Supplementary notes
This question was phrased by the source as follows: "Where do you expect your retail consumer products organization to implement AI?"
*The respondents were C-level in their organizations. Respondents were from Australia, Germany, India, Singapore, the United Kingdom, and the United States.
Citation formats
Expected AI implementation in retail companies by C-level executives 2025, by area
More than ** percent of C-level executives in retail and consumer products expected retail companies to implement artificial intelligence (AI) in content and campaign creation and management in 2025. For ** percent of respondents, personalized responses and trade promotion creations and management were other expected uses of AI in retail companies.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IBM Institute for Business Value. (March 10, 2026). Expected artificial intelligence (AI) implementation in retail companies by C-level executives in 2025, by working area [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1661505/expected-ai-implementation-in-retail-organizations-2025/
IBM Institute for Business Value. "Expected artificial intelligence (AI) implementation in retail companies by C-level executives in 2025, by working area." Chart. March 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1661505/expected-ai-implementation-in-retail-organizations-2025/
IBM Institute for Business Value. (2026). Expected artificial intelligence (AI) implementation in retail companies by C-level executives in 2025, by working area. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1661505/expected-ai-implementation-in-retail-organizations-2025/
IBM Institute for Business Value. "Expected Artificial Intelligence (Ai) Implementation in Retail Companies by C-level Executives in 2025, by Working Area." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2026, /statistics/1661505/expected-ai-implementation-in-retail-organizations-2025/
IBM Institute for Business Value, Expected artificial intelligence (AI) implementation in retail companies by C-level executives in 2025, by working area ÌÇÐÄÆƽâ°æ, /statistics/1661505/expected-ai-implementation-in-retail-organizations-2025/ (last visited July 22, 2026)
Expected artificial intelligence (AI) implementation in retail companies by C-level executives in 2025, by working area [Graph], IBM Institute for Business Value, March 10, 2026. [Online]. Available: /statistics/1661505/expected-ai-implementation-in-retail-organizations-2025/
