Google Discover and Google Search together accounted for approximately **** of the global referral traffic from publisher websites in November 2025. By comparison, social media platforms Facebook and X, formerly Twitter, represented *** percent and *** percent of the referrals, respectively. While the share of referrals from AI platforms ChatGPT and Perplexity is still relatively low compared to the other publisher websites shown, it has been increasing, leading to a decline in referrals from Google Discover and Google Search.
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* For commercial use only
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The statistic on this page is a Premium Statistic and is included in this account.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
