This question was phrased by the source as follows: "¿Cuál es la principal razón que lo motiva a participar en los grandes eventos de compras?"
Multiple answers possible.
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Spain: main reasons for consumers to participate in shopping events 2023
In 2023, almost out of 10 consumers in Spain indicated that they took advantage of big shopping events like Black Friday by saving money during their usual purchases. Two out of 10 consumers, on the other hand, said they did not purchase anything during these shopping events at all.
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idealo.es. (November 7, 2023). Main reasons for Spanish consumers to participate in big shopping events like Black Friday in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1425657/reasons-consumers-participate-in-shopping-events-spain/
idealo.es. "Main reasons for Spanish consumers to participate in big shopping events like Black Friday in 2023." Chart. November 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1425657/reasons-consumers-participate-in-shopping-events-spain/
idealo.es. (2023). Main reasons for Spanish consumers to participate in big shopping events like Black Friday in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1425657/reasons-consumers-participate-in-shopping-events-spain/
idealo.es. "Main Reasons for Spanish Consumers to Participate in Big Shopping Events like Black Friday in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2023, /statistics/1425657/reasons-consumers-participate-in-shopping-events-spain/
idealo.es, Main reasons for Spanish consumers to participate in big shopping events like Black Friday in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1425657/reasons-consumers-participate-in-shopping-events-spain/ (last visited August 01, 2026)
Main reasons for Spanish consumers to participate in big shopping events like Black Friday in 2023 [Graph], idealo.es, November 7, 2023. [Online]. Available: /statistics/1425657/reasons-consumers-participate-in-shopping-events-spain/
