According to a survey conducted by in South Korea in November 2023, the majority of respondents answered that they purchase their items by finding an item they want to buy and then purchasing it online, with a respondent share of roughly ** percent. Another popular method was to decide on an item and then purchase it in physical stores, with around **** percent of respondents answering that way.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (December 14, 2023). Methods used for purchasing items among consumers in South Korea as of November 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1441063/south-korea-leading-purchase-channels/
Rakuten Insight. "Methods used for purchasing items among consumers in South Korea as of November 2023." Chart. December 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1441063/south-korea-leading-purchase-channels/
Rakuten Insight. (2023). Methods used for purchasing items among consumers in South Korea as of November 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1441063/south-korea-leading-purchase-channels/
Rakuten Insight. "Methods Used for Purchasing Items among Consumers in South Korea as of November 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Dec 2023, /statistics/1441063/south-korea-leading-purchase-channels/
Rakuten Insight, Methods used for purchasing items among consumers in South Korea as of November 2023 ÌÇÐÄÆƽâ°æ, /statistics/1441063/south-korea-leading-purchase-channels/ (last visited July 24, 2026)
Methods used for purchasing items among consumers in South Korea as of November 2023 [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: /statistics/1441063/south-korea-leading-purchase-channels/
