Sustainable attitudes towards buying goods 2022| ��ƽ��

Share of consumers that plan to avoid buying new goods for sustainability reasons in selected countries worldwide in 2022

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Release date

April 2022

More information

Region

Worldwide

Survey time period

February 18 to March 4, 2022

Number of respondents

23,577*

Age group

16-74 years**

Special properties

online adults

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows:
"Thinking about things you might do in order to limit your own contribution to climate change, how likely or unlikely would you be to make the following changes within the next year?
Avoiding buying new goods, for example mending what you have or buying used products instead."

* This figure refers to the total number of online adult respondents from 31 countries.
Approximately 500+ or 1,000+ individuals were surveyed per country.

** Respondents in the U.S., Canada, and Turkey were aged 18-74 years.

Citation formats

In 2022, more than **** of consumers around the world intend to avoid buying new goods in order to limit their contribution to climate change. Instead, these individuals are considering whether or not they can acquire the product secondhand or if they could potentially fix the item(s) they already own. While less than ** percent of U.S. consumers intended to avoid buying new goods, nearly ** percent of those surveyed in China planned to take this approach over the course of the next year.

When are consumers encouraged to buy sustainable products?

A lot of consumers are inclined to do their bit to combat climate change. Often times, however, they will pull out if the sustainable option is simply too inconvenient or expensive. That is why it is important for these options to have external incentives, making them as accessible as possible. In late 2021, over a of consumers worldwide said they would buy more sustainable products if the price of such items were comparable to similar non-eco-friendly products. Furthermore, a significant share of surveyed individuals stated they would be encouraged to buy the sustainable product if its quality transcended that of other products and brands.

Online eco-friendly shopping

In 2021, Vietnam, India, China, and the Philippines, were the frontrunners in terms of eco-friendly online shopping. For example, over ** percent of Vietnamese online shoppers reported buying sustainable products very often or even every single time. While e-commerce users in quite a few Asian countries had a habit of buying sustainable goods, only about a of online shoppers in Japan did the same. Given that more and more people are trying to live and consume sustainably, also when shopping online, an increasing number of e-commerce brands are investing in sustainable initiatives.