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Do you consider the GDPR as an obstacle to your mobile application(s) personalization strategy?*

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Sources

Release date

June 2018

Region

France

Survey time period

April - May 2018

Number of respondents

87 respondents

Special properties

equipped with mobile apps that have implemented an app personalization strategy or intend to do so

Method of interview

Online survey

Supplementary notes

* General Data Protection Regulation

Citation formats

GDPR hinders mobile app personalization in France, 2018.

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 22, 2026
This statistic presents the elements for which a GDPR plan would be an obstacle to the mobile app personalization strategy according to advertisers in 2018. It is noted that in that year, ** percent of respondents considered a GDPR plan to be a complete obstacle to their mobile app personalization strategy.
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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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