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What have been the consequences of influencer partnerships on your purchasing behaviors?

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Sources

Release date

January 2025

Region

France

Survey time period

January 2025

Number of respondents

1,268 respondents

Supplementary notes

* The question was phrased by the source as follows: "Have partnerships carried out by influencers ever allowed you to:"

Citation formats

Effects of Influencers on the Purchasing Behaviors of the French in 2025

Published by Thuy D., Dec 18, 2025

This survey illustrates the proportion of French people whose purchasing behaviors were influenced by an influencer following an advertising campaign in 2025. More than ** percent of respondents report having discovered at least one brand thanks to influencers, while ** percent have already purchased a product from a partner brand. Additionally, ** percent of respondents say they have talked about a brand seen in an influencer partnership with those around them.

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Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
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