The statistic presents the percentage distribution of net advertising investment in online video based on the pricing models used in Spain in 2022. During the referenced year, approximately ** percent of the money invested in this type of advertising was allocated to ads following the pricing strategy known as cost per thousand. In this model, payment is made based on the number of times the ad is viewed on the page, and it is the ideal strategy if the goal is to reach the largest number of unique users or those aligned with the campaign's target audience.
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IAB Spain. (February 22, 2023). Percentage distribution of net advertising investment in online video based on the pricing models used in Spain in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1633505/distribution-of-advertising-spending-on-online-video-by-pricing-model-spain/
IAB Spain. "Percentage distribution of net advertising investment in online video based on the pricing models used in Spain in 2022." Chart. February 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1633505/distribution-of-advertising-spending-on-online-video-by-pricing-model-spain/
IAB Spain. (2023). Percentage distribution of net advertising investment in online video based on the pricing models used in Spain in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1633505/distribution-of-advertising-spending-on-online-video-by-pricing-model-spain/
IAB Spain. "Percentage Distribution of Net Advertising Investment in Online Video Based on The Pricing Models Used in Spain in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2023, /statistics/1633505/distribution-of-advertising-spending-on-online-video-by-pricing-model-spain/
IAB Spain, Percentage distribution of net advertising investment in online video based on the pricing models used in Spain in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1633505/distribution-of-advertising-spending-on-online-video-by-pricing-model-spain/ (last visited July 30, 2026)
Percentage distribution of net advertising investment in online video based on the pricing models used in Spain in 2022 [Graph], IAB Spain, February 22, 2023. [Online]. Available: /statistics/1633505/distribution-of-advertising-spending-on-online-video-by-pricing-model-spain/
