* Forecast data The source adds the following information: "The data exclude online/mobile advertising from the segments and include it in the total digital advertising."
Citation formats
Global advertising expenditures 2013-2018, by media
This statistic presents the distribution of advertising expenditures worldwide in 2013 and 2018, by type of media. In 2013, advertising in newspapers generated nearly ** percent of advertising revenue in the global advertising market.
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Prima Online. (June 4, 2016). Distribution of advertising expenditures worldwide in 2013 and 2018, by type of media [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1630485/world-advertising-expenditure-by-media/
Prima Online. "Distribution of advertising expenditures worldwide in 2013 and 2018, by type of media." Chart. June 4, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1630485/world-advertising-expenditure-by-media/
Prima Online. (2016). Distribution of advertising expenditures worldwide in 2013 and 2018, by type of media. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1630485/world-advertising-expenditure-by-media/
Prima Online. "Distribution of Advertising Expenditures Worldwide in 2013 and 2018, by Type of Media." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jun 2016, /statistics/1630485/world-advertising-expenditure-by-media/
Prima Online, Distribution of advertising expenditures worldwide in 2013 and 2018, by type of media ÌÇÐÄÆƽâ°æ, /statistics/1630485/world-advertising-expenditure-by-media/ (last visited July 26, 2026)
Distribution of advertising expenditures worldwide in 2013 and 2018, by type of media [Graph], Prima Online, June 4, 2016. [Online]. Available: /statistics/1630485/world-advertising-expenditure-by-media/
