Instagram is one of the favorite social networks of influencers, there is no doubt about that. However, not all categories have the same level of acceptance. Influencers related to the world of beauty and lifestyle are the most prominent on the platform, along with those connected to music. So much so, that together they represent more than 30 percent of the total active on the platform.
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Influencer Marketing Hub. (January 14, 2024). Percentage of Instagram influencers worldwide in 2023, by categories [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1637097/instagram-global-distribution-of-influencers-by-category/
Influencer Marketing Hub. "Percentage of Instagram influencers worldwide in 2023, by categories." Chart. January 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1637097/instagram-global-distribution-of-influencers-by-category/
Influencer Marketing Hub. (2024). Percentage of Instagram influencers worldwide in 2023, by categories. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1637097/instagram-global-distribution-of-influencers-by-category/
Influencer Marketing Hub. "Percentage of Instagram Influencers Worldwide in 2023, by Categories." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2024, /statistics/1637097/instagram-global-distribution-of-influencers-by-category/
Influencer Marketing Hub, Percentage of Instagram influencers worldwide in 2023, by categories ÌÇÐÄÆƽâ°æ, /statistics/1637097/instagram-global-distribution-of-influencers-by-category/ (last visited July 28, 2026)
Percentage of Instagram influencers worldwide in 2023, by categories [Graph], Influencer Marketing Hub, January 14, 2024. [Online]. Available: /statistics/1637097/instagram-global-distribution-of-influencers-by-category/
