The chart is not accessible to screen readers. Please switch to the table view to access the data.
Advertisement
Advertisement
Ranking of the most influential beauty and fashion Instagram accounts in the world in 2023, by number of followers
Beauty and fashion Instagram accounts with the most followers worldwide in 2023
The chart illustrates a ranking of the most influential beauty and fashion Instagram accounts worldwide in 2023, by number of followers. According to the study conducted by HypeAuditor in 2023, Kylie Jenner's Instagram account was the most followed account in the beauty and fashion field, with more than million followers.
Log in or register to access precise data.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Statistics on
About the industry
7
- Premium Statistic Top Instagram clothing & accessories accounts by followers worldwide in 2019
- Premium Statistic Animal Instagram accounts with the most followers worldwide in 2023
- Premium Statistic Instagram photography accounts with the most followers worldwide in 2019
- Premium Statistic Instagram accounts for tourism and travel with the most followers worldwide in 2023
- Premium Statistic Sports Instagram accounts with the most followers worldwide in 2022
- Premium Statistic Influence marketing: consumer purchasing methods in France 2022
- Premium Statistic Influencers who most encourage young people to shop online in France in 2022
About the region
9
- Premium Statistic Top social networks favored by French influencers in 2023
- Premium Statistic Most Followed French TikTok Accounts in France 2025
- Premium Statistic Mastery of the concept of content creator by the French 2023; 2025
- Basic Statistic Primary sources of information for French news 2024
- Premium Statistic Preferred media of people following content creators in France 2022
- Premium Statistic Brand / Influencer Partnerships: Impact on Consumers France 2025
- Basic Statistic Most Common Cosmetic Surgery Procedures in France 2019
- Premium Statistic Type of speech that greatly influences the French during their purchases in 2018
- Premium Statistic Sense of independence of the French in their purchases by age 2018
Selected statistics
10
- Basic Statistic Spain: most followed Instagram influencers 2025
- Premium Statistic Leading Instagram accounts Thailand 2024, by number of followers
- Premium Statistic Most-followed Italian-language Instagram creators worldwide 2022
- Basic Statistic Spain: most popular female Twitter accounts 2022
- Basic Statistic Most followed Clubhouse accounts worldwide 2022
- Premium Statistic UK kids opinions of Andrew Tate 2023, by gender
- Basic Statistic News influencers who mentioned Trump or Harris in social media posts U.S. 2024
- Premium Statistic UK kids opinions of Andrew Tate 2023
- Basic Statistic Spain: most followed Twitter accounts 2018-2022
- Basic Statistic Most followed Instagram influencers in Lithuania 2024
Other regions
9
- Premium Statistic Number of posts under the hashtag 'labubu' on Instagram and TikTok in February 2026
- Basic Statistic Social media following of Pop Mart in February 2026
- Premium Statistic Leading Instagram influencers in Ukraine H1 2021, by score
- Premium Statistic Instagram: number of sponsored posts 2020-2021
- Premium Statistic Social media marketing spend in Serbia 2024, by platform
- Premium Statistic Social media marketing spend in Serbia 2017-2024
- Premium Statistic Distribution of verified IG influencers worldwide February 2020, by gender
- Premium Statistic Italy: rising entertainment influencers on Instagram 2019
- Premium Statistic Engagement rates of virtual creators on Instagram worldwide 2022
Related statistics
6
- Premium Statistic Social networks: most common activities among Peruvians in 2024
- Premium Statistic Number of Instagram selfies by selected celebrities worldwide 2013
- Premium Statistic Instagram: Peruvians with the most followers in 2025
- Premium Statistic Influencers: Top social networks for global ad campaigns in 2024
- Premium Statistic Most Shared Types of Posts Among Global TikTok Users in 2020
- Basic Statistic Top global beauty and fashion influencers on Instagram in 2024
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
HypeAuditor. (August 4, 2023). Ranking of the most influential beauty and fashion Instagram accounts in the world in 2023, by number of followers [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1630449/most-followed-beauty-fashion-instagram-accounts-in-the-world/
HypeAuditor. "Ranking of the most influential beauty and fashion Instagram accounts in the world in 2023, by number of followers." Chart. August 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1630449/most-followed-beauty-fashion-instagram-accounts-in-the-world/
HypeAuditor. (2023). Ranking of the most influential beauty and fashion Instagram accounts in the world in 2023, by number of followers. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1630449/most-followed-beauty-fashion-instagram-accounts-in-the-world/
HypeAuditor. "Ranking of The Most Influential Beauty and Fashion Instagram Accounts in The World in 2023, by Number of Followers." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2023, /statistics/1630449/most-followed-beauty-fashion-instagram-accounts-in-the-world/
HypeAuditor, Ranking of the most influential beauty and fashion Instagram accounts in the world in 2023, by number of followers ÌÇÐÄÆƽâ°æ, /statistics/1630449/most-followed-beauty-fashion-instagram-accounts-in-the-world/ (last visited August 05, 2026)
Ranking of the most influential beauty and fashion Instagram accounts in the world in 2023, by number of followers [Graph], HypeAuditor, August 4, 2023. [Online]. Available: /statistics/1630449/most-followed-beauty-fashion-instagram-accounts-in-the-world/
Advertisement