This statistic indicates the purchasing behaviors of French consumers following an online influencer campaign in 2022. The majority of purchases resulting from a collaboration between a brand and an influencer occur later online. This is especially true among men, as ** percent of them report having already purchased a product later online. Only ** percent of male respondents have used the promotional link from a campaign to buy a product, compared to ** percent of women.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Reech. (January 12, 2023). When you purchased a product following an influencer campaign, which purchasing method did you use? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1640730/campaign-influence-fashion-purchase-france/
Reech. "When you purchased a product following an influencer campaign, which purchasing method did you use?." Chart. January 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1640730/campaign-influence-fashion-purchase-france/
Reech. (2023). When you purchased a product following an influencer campaign, which purchasing method did you use?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1640730/campaign-influence-fashion-purchase-france/
Reech. "When You Purchased a Product following An Influencer Campaign, Which Purchasing Method Did You Use?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2023, /statistics/1640730/campaign-influence-fashion-purchase-france/
Reech, When you purchased a product following an influencer campaign, which purchasing method did you use? ÌÇÐÄÆƽâ°æ, /statistics/1640730/campaign-influence-fashion-purchase-france/ (last visited August 01, 2026)
When you purchased a product following an influencer campaign, which purchasing method did you use? [Graph], Reech, January 12, 2023. [Online]. Available: /statistics/1640730/campaign-influence-fashion-purchase-france/
