Advertising agencies and brands have found in social media a new space for the creation and dissemination of marketing campaigns through the figure of influencers. Among all of them, one stands out in particular, TikTok. Although it was conceived for the publication of viral challenges and short videos, it has ended up becoming the main social channel for nearly ** percent of advertisers to develop their advertising campaigns with influencers.
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Influencer Marketing Hub. (February 7, 2024). Preferred social media platforms for developing influencer marketing campaigns worldwide in February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1647747/influencers-social-networks-most-used-for-advertising-campaigns/
Influencer Marketing Hub. "Preferred social media platforms for developing influencer marketing campaigns worldwide in February 2024." Chart. February 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1647747/influencers-social-networks-most-used-for-advertising-campaigns/
Influencer Marketing Hub. (2024). Preferred social media platforms for developing influencer marketing campaigns worldwide in February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1647747/influencers-social-networks-most-used-for-advertising-campaigns/
Influencer Marketing Hub. "Preferred Social Media Platforms for Developing Influencer Marketing Campaigns Worldwide in February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2024, /statistics/1647747/influencers-social-networks-most-used-for-advertising-campaigns/
Influencer Marketing Hub, Preferred social media platforms for developing influencer marketing campaigns worldwide in February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1647747/influencers-social-networks-most-used-for-advertising-campaigns/ (last visited August 01, 2026)
Preferred social media platforms for developing influencer marketing campaigns worldwide in February 2024 [Graph], Influencer Marketing Hub, February 7, 2024. [Online]. Available: /statistics/1647747/influencers-social-networks-most-used-for-advertising-campaigns/
