According to the source, news influencers are defined as "people who regularly post about current events and civic issues on social media." In addition, only people, and not institutions, were considered.Â
The survey is weighted by gender, race, ethnicity, political affiliation, level of education, and other factors to be representative of the adult population in the United States.
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Adults who follow or feel connected to news influencers in the U.S. 2024
According to a recent survey conducted in the United States in 2024, the majority of adults reported that they follow or subscribe to at least one news influencer on social media. Additionally, 31 percent of respondents said they feel a personal connection to a news influencer.
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Pew Research Center. (November 17, 2024). Share of adults who follow, subscribe to, or feel connected to news influencers on social media in the United States as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1612544/adults-connection-with-social-media-news-influencers-us/
Pew Research Center. "Share of adults who follow, subscribe to, or feel connected to news influencers on social media in the United States as of August 2024." Chart. November 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1612544/adults-connection-with-social-media-news-influencers-us/
Pew Research Center. (2024). Share of adults who follow, subscribe to, or feel connected to news influencers on social media in the United States as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1612544/adults-connection-with-social-media-news-influencers-us/
Pew Research Center. "Share of Adults Who Follow, Subscribe To, or Feel Connected to News Influencers on Social Media in The United States as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2024, /statistics/1612544/adults-connection-with-social-media-news-influencers-us/
Pew Research Center, Share of adults who follow, subscribe to, or feel connected to news influencers on social media in the United States as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612544/adults-connection-with-social-media-news-influencers-us/ (last visited August 03, 2026)
Share of adults who follow, subscribe to, or feel connected to news influencers on social media in the United States as of August 2024 [Graph], Pew Research Center, November 17, 2024. [Online]. Available: /statistics/1612544/adults-connection-with-social-media-news-influencers-us/
