Display ads have been the most popular form of online advertising worldwide in recent years. In fact, the global investment in this type of advertising reached approximately ** billion U.S. dollars in 2021 and is expected to increase in the coming years to exceed ** billion in 2024. Search engines have also been gaining relevance, and forecasts indicate a steady increase in spending in the near future. Meanwhile, spending on classifieds experienced a decrease of more than *** million in 2021.
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Zenith. (June 29, 2022). Total global online advertising expenditure from 2010 to 2024, by type (in millions of U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1636262/internet-advertising-total-spending-by-type-worldwide-20102024/
Zenith. "Total global online advertising expenditure from 2010 to 2024, by type (in millions of U.S. dollars)." Chart. June 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1636262/internet-advertising-total-spending-by-type-worldwide-20102024/
Zenith. (2022). Total global online advertising expenditure from 2010 to 2024, by type (in millions of U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1636262/internet-advertising-total-spending-by-type-worldwide-20102024/
Zenith. "Total Global Online Advertising Expenditure from 2010 to 2024, by Type (in Millions of U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jun 2022, /statistics/1636262/internet-advertising-total-spending-by-type-worldwide-20102024/
Zenith, Total global online advertising expenditure from 2010 to 2024, by type (in millions of U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1636262/internet-advertising-total-spending-by-type-worldwide-20102024/ (last visited July 25, 2026)
Total global online advertising expenditure from 2010 to 2024, by type (in millions of U.S. dollars) [Graph], Zenith, June 29, 2022. [Online]. Available: /statistics/1636262/internet-advertising-total-spending-by-type-worldwide-20102024/
