In 2020, marked by the COVID-19 pandemic, the advertising industry suffered a significant impact regarding investment. After six consecutive years of growth, to varying degrees, in advertising spending, there was a decrease of more than 15 percent compared to 2019. This decline is also the largest of the past decade. However, in 2021, the beginning of recovery was observed, with an increase in spending close to 13 percent compared to 2020; a positive trend that continued in 2022 and 2023. Specifically, the increase in that last year was around 3.5 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Arce Media. (May 28, 2024). Annual variation of investment in advertising on media platforms in Spain between 2011 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1634653/quarterly-variation-in-advertising-expenditure-in-spain/
Arce Media. "Annual variation of investment in advertising on media platforms in Spain between 2011 and 2023." Chart. May 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1634653/quarterly-variation-in-advertising-expenditure-in-spain/
Arce Media. (2024). Annual variation of investment in advertising on media platforms in Spain between 2011 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1634653/quarterly-variation-in-advertising-expenditure-in-spain/
Arce Media. "Annual Variation of Investment in Advertising on Media Platforms in Spain between 2011 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2024, /statistics/1634653/quarterly-variation-in-advertising-expenditure-in-spain/
Arce Media, Annual variation of investment in advertising on media platforms in Spain between 2011 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1634653/quarterly-variation-in-advertising-expenditure-in-spain/ (last visited July 27, 2026)
Annual variation of investment in advertising on media platforms in Spain between 2011 and 2023 [Graph], Arce Media, May 28, 2024. [Online]. Available: /statistics/1634653/quarterly-variation-in-advertising-expenditure-in-spain/
