| Characteristic | Percentage of users |
|---|---|
| Pacific | 9% |
| Northeast | 15% |
| West | 19% |
| Center | 13% |
| CDMX and VDM | 28% |
| Southeast | 17% |
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Source
Sources
Release date
May 2025
More information
Region
Mexico
Survey time period
January 2025
Number of respondents
1.038 respondents
Age group
18 years or older
Special properties
Mexican internet users who have purchased any product or service in the past year
Method of interview
Online panel
Supplementary notes
The zones or regions correspond to the division of Nielsen areas:
- Pacific: Baja California, Baja California Sur, Sonora, Sinaloa, and Nayarit.
- North: Chihuahua, Coahuila, Durango, Nuevo León, San Luis PotosÃ, Tamaulipas, and Zacatecas.
- West/Central: Aguascalientes, Jalisco, Guanajuato, Colima, and Michoacán.
- Central: Hidalgo, Querétaro, Morelos, State of Mexico, Tlaxcala, Puebla, and Guerrero.
- CDMX and VDM: Mexico City and Valley of Mexico.
- Southeast: Chiapas, Campeche, Yucatán, Quintana Roo, Veracruz, Oaxaca, and Tabasco.
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