Main Online Shopping Categories in Mexico 2023| ��ƽ��

Percentage of buyers who prefer to purchase products online in Mexico in 2023, by category

Characteristic	Percentage of online buyers
Clothing	63%
Footwear	51%
Cosmetics and body care	40%
Drugstore and health products	39%
Drinks	37%
Accessories	36%
Home care (e.g., detergent)	35%
Food	34%
Cosmetics	32%
Consumer electronics (e.g., TV, smartphones)	31%
Pet products	30%
Books, movies, music, and games (except downloads)	28%
Appliances	24%
Furniture and household items	20%
Stationery and hobbies	20%
Toys and baby items	18%
Sports and outdoor activities	17%
Bags and luggage	16%
DIY and gardening	14%
I have not bought anything online	4%

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Release date

2023

More information

Region

Mexico

Survey time period

September 18 to September 23, 2023

Number of respondents

1,045 respondents

Age group

18-75 years old

Special properties

Mexican internet users who have made online purchases in the last 12 months

Method of interview

Online panel

Citation formats

Products in fashion and personal care were the categories with the highest demand among Mexican digital consumers, according to a study conducted in 2023. All of them recorded a shopper percentage higher than 60%.

Market expansion after the COVID-19 pandemic

Although the e-commerce market in the country was already growing before the start of the COVID-19 pandemic, this trend intensified after the outbreak. It is estimated that both the number of digital users and the percentage of Mexicans who shop online will steadily increase in the coming years. By 2025, it is expected that nearly 78 million consumers in the country will make their purchases online.

What is the profile of the Mexican digital shopper?

According to a survey conducted in 2023, more than half of online shoppers in Mexico are between 25 and 44 years old, while only 5 percent are over 64 years old. Regarding gender, although more than half of digital shoppers are women, the difference with men is only six percentage points. Concerning the region of residence, more than one-third of Mexican online consumers live in Mexico City.