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Percentage of the population that purchased clothing, footwear, and accessories online worldwide in 2023, according to the main reason for doing so

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Sources

Release date

September 2023

Region

Worldwide

Survey time period

2023

Number of respondents

1.571*

Supplementary notes

* The survey was conducted in the following geographic areas: United States, Germany, Brazil, France, and Australia.

Citation formats

Main reasons for purchasing fashion online worldwide in 2023

Published by
Yihan Ma,
Dec 18, 2025
According to a survey conducted in 2023, convenience is the main reason why the global population purchased fashion online. Specifically, ** percent of the participants in the study selected this reason behind their online purchases of clothing, footwear, and accessories during the observed period.
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