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The market value of Mexican e-commerce is estimated to have reached * billion U.S. dollars in 2023. This figure reflects a growth of around *** percent compared to the previous year, when e-commerce was valued at approximately * billion U.S. dollars.

Marketplaces among the most popular e-commerce sites

By number of impressions, the two most visited e-commerce sites in Mexico were Marketplaces or platforms that allow sellers and buyers to connect online easily and effectively. Specifically, Amazon and Mercado Libre were the two most visited websites with * million and *** million monthly visits in February 2024. In the specific case of the Argentine multinational, the net revenues generated during 2023 approached billion U.S. dollars in the national territory.

The Mexican digital consumer

It is estimated that e-commerce in Mexico had around **** million users in 2023. Of these, ** percent were 34 years old or younger, that is, a relatively young population. The least representative age group in the sample is adults over 64 years old, with * percent of users. Likewise, another characteristic of online buyers is that most reside in Mexico City or in southeastern Mexico.