Sample representative of the country's population.
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
*Number of total survey respondents. For this question, a subsample of online buyers who looked for information online about goods and services was considered. The exact number of respondents for this question was not specified by the source.
Citation formats
Main sources consulted before buying online in Spain 2023
In 2023, the most used search channel in Spain to consult products and services before an online purchase was search engines, with **** percent of online buyers who looked for information online expressing using it for this purpose. Retailer sites followed with approximately ** percent, while nearly ** percent said they went to an online marketplace for this purpose.
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Observatorio Nacional de TecnologÃa y Sociedad (Spain), & Comisión Nacional de los Mercados y la Competencia. (November 1, 2024). Leading information channels consulted before buying online in Spain in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain), und Comisión Nacional de los Mercados y la Competencia. "Leading information channels consulted before buying online in Spain in 2023." Chart. November 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain), Comisión Nacional de los Mercados y la Competencia. (2024). Leading information channels consulted before buying online in Spain in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain), and Comisión Nacional de los Mercados y la Competencia. "Leading Information Channels Consulted before Buying Online in Spain in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2024, /statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain) & Comisión Nacional de los Mercados y la Competencia, Leading information channels consulted before buying online in Spain in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/ (last visited July 28, 2026)
Leading information channels consulted before buying online in Spain in 2023 [Graph], Observatorio Nacional de TecnologÃa y Sociedad (Spain), & Comisión Nacional de los Mercados y la Competencia, November 1, 2024. [Online]. Available: /statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
