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Percentage of the population that bought or ordered different goods and services online in the European Union in 2023

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Source

Release date

February 2024

Region

EU

Survey time period

2023*

Special properties

purchases in the last three months for private use

Supplementary notes

* Estimates

Citation formats

Ranking of the most popular online purchases in the European Union in 2023

Published by
Yihan Ma,
Dec 18, 2025
Clothing, footwear, and accessories were the most common online purchases among the population of the European Union in 2023. Specifically, nearly ** percent of buyers admitted to having purchased this type of product online during the referenced year. Movies and series, whether downloads or access to streaming services, ranked second, while tickets to cultural or other types of events completed the top three.
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