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Brands showing most authentic support for Pride Month according to adults in the United States as of June 2024

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Source

Release date

June 2024

Region

United States

Survey time period

May 17 to 22, 2024

Number of respondents

2,011 respondents

Age group

18 years and older

Method of interview

Omnibus survey

Citation formats

Brands showing most authentic support for Pride Month in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2024

During a 2024 survey among adults in the United States, ** percent of respondents said Target showed authenticity when supporting Pride Month. In late May, the Minneapolis-based retail chain announced the removal of Pride Month-related products from its stores after that backlash of some consumers made Target employees feel unsafe. Disney and Netflix rounded up the ranking's top three, mentioned by ** and ** percent of respondents, respectively.

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Statistics on " Quick service restaurant brands: Starbucks "

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Other statistics that may interest you Quick service restaurant brands: Starbucks

Ad spending & brand awareness

4

Value, market capitalization, & sales

6

Customer satisfaction

4

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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