According to a survey conducted in 2024, most luxury consumers in China valued the incorporation of Chinese elements into their luxury purchases. Elements that convey Chinese aesthetics positively, traditional Chinese craftsmanship or materials, and elements reflecting Chinese heritage were the most interesting, with at least ** percent of respondents identifying each as a key feature.
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Mishcon de Reya. (November 28, 2024). Favorite Chinese elements in luxury purchases among consumers in China as of May 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1614264/china-preferred-chinese-elements-in-luxury-purchases/
Mishcon de Reya. "Favorite Chinese elements in luxury purchases among consumers in China as of May 2024." Chart. November 28, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1614264/china-preferred-chinese-elements-in-luxury-purchases/
Mishcon de Reya. (2024). Favorite Chinese elements in luxury purchases among consumers in China as of May 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1614264/china-preferred-chinese-elements-in-luxury-purchases/
Mishcon de Reya. "Favorite Chinese Elements in Luxury Purchases among Consumers in China as of May 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Nov 2024, /statistics/1614264/china-preferred-chinese-elements-in-luxury-purchases/
Mishcon de Reya, Favorite Chinese elements in luxury purchases among consumers in China as of May 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1614264/china-preferred-chinese-elements-in-luxury-purchases/ (last visited July 26, 2026)
Favorite Chinese elements in luxury purchases among consumers in China as of May 2024 [Graph], Mishcon de Reya, November 28, 2024. [Online]. Available: /statistics/1614264/china-preferred-chinese-elements-in-luxury-purchases/