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Share of Chinese millionaires who would buy second-hand luxury goods in China as of 2025

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Source

Release date

March 2025

Region

China

Survey time period

2025

Number of respondents

750 respondents

Special properties

among high net worth individuals with personal assets over ten million yuan

Supplementary notes

  • The survey was conducted among 750 respondents with personal assets of over ten million yuan.
  • 45 percent of respondents were from tier-1 cities, 55 percent were from new tier-1 and tier-2 cities.
  • The respondents' average age was 35 years old. The gender of the respondents was equally split. More than 91 percent of them were married.
  • The average living space of respondents was 270 square meters. The average household consisted of 4.9 individuals.

Citation formats

Share of Chinese millionaires who would buy used luxury goods 2025

Published by
Bruna Rocco,
Mar 31, 2025

A survey conducted among Chinese millionaires in early 2025 revealed that around ** percent of respondents were considering buying used luxury items. Watches and jewelry were the most popular second-hand luxury goods among China's super-rich.

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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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