This question was phrased by the source as follows: "How often do you buy luxury goods or high-end product within a year? (e.g. jewelry, cosmetics, watches, shoes, etc.) "
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
According to a survey conducted by in July 2024, around ** percent of Chinese respondents reported making *** to luxury purchases annually. Only ** percent of respondents indicated they had never purchased luxury goods.Â
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Rakuten Insight. (September 3, 2024). Frequency of consuming luxury goods in China as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1493872/china-purchase-frequency-of-luxury-goods/
Rakuten Insight. "Frequency of consuming luxury goods in China as of July 2024." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1493872/china-purchase-frequency-of-luxury-goods/
Rakuten Insight. (2024). Frequency of consuming luxury goods in China as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1493872/china-purchase-frequency-of-luxury-goods/
Rakuten Insight. "Frequency of Consuming Luxury Goods in China as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1493872/china-purchase-frequency-of-luxury-goods/
Rakuten Insight, Frequency of consuming luxury goods in China as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1493872/china-purchase-frequency-of-luxury-goods/ (last visited July 26, 2026)
Frequency of consuming luxury goods in China as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1493872/china-purchase-frequency-of-luxury-goods/
