According to a survey conducted in 2024, the incorporation of Chinese elements into luxury products appealed to most luxury consumers in China, with ** percent of respondents considering it somewhat important and ** percent considering it extremely important. This indicates that China-chic (or "Guochao") plays a significant role in shaping the luxury market.
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Mishcon de Reya. (November 28, 2024). Importance of Chinese elements in luxury goods among consumers in China as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1614255/china-importance-of-chinese-elements-in-luxury-goods/
Mishcon de Reya. "Importance of Chinese elements in luxury goods among consumers in China as of May 2024." Chart. November 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1614255/china-importance-of-chinese-elements-in-luxury-goods/
Mishcon de Reya. (2024). Importance of Chinese elements in luxury goods among consumers in China as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1614255/china-importance-of-chinese-elements-in-luxury-goods/
Mishcon de Reya. "Importance of Chinese Elements in Luxury Goods among Consumers in China as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Nov 2024, /statistics/1614255/china-importance-of-chinese-elements-in-luxury-goods/
Mishcon de Reya, Importance of Chinese elements in luxury goods among consumers in China as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614255/china-importance-of-chinese-elements-in-luxury-goods/ (last visited July 31, 2026)
Importance of Chinese elements in luxury goods among consumers in China as of May 2024 [Graph], Mishcon de Reya, November 28, 2024. [Online]. Available: /statistics/1614255/china-importance-of-chinese-elements-in-luxury-goods/
