The question was phrased by the source as follows: "Where do you see/find the most information about luxury brands' goods? (Choose up to 3 of the most relevant answers)"Â
Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.
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Most popular information sources for luxury consumption in China 2024, by gender
According to a survey conducted by in July 2024 in China, social media emerged as the primary source for luxury goods information, with ** percent of female respondents and ** percent of male respondents identifying it as their main resource for luxury goods information. Brand websites and physical stores were also leading information sources among respondents.
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Rakuten Insight. (September 4, 2024). Preferred information sources for luxury consumption in China as of July 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. "Preferred information sources for luxury consumption in China as of July 2024, by gender." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. (2024). Preferred information sources for luxury consumption in China as of July 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight. "Preferred Information Sources for Luxury Consumption in China as of July 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
Rakuten Insight, Preferred information sources for luxury consumption in China as of July 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/ (last visited July 29, 2026)
Preferred information sources for luxury consumption in China as of July 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1493856/china-leading-information-sources-for-luxury-products-by-gender/
