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Luxury brand awareness in China as of July 2024

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Source

In cooperation with
Release date

September 2024

Region

China

Survey time period

July 11 to 30, 2024

Number of respondents

3,838 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following global luxury brands are you aware of? (Choose all that applies)" 

Among a total of 3,838 survey respondents, 2,202 were women and 1,636 were men.

Citation formats

Luxury brand awareness in China 2024

Published by
Bruna Rocco,
Sep 18, 2024

According to a survey conducted by in July 2024, ** percent of respondents reported being familiar with Chanel as a luxury brand. Dior and Hermes were also among the most renowned luxury brands among Chinese consumers.

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