According to a survey conducted in 2024, most luxury consumers in China purchased products from domestic designer fashion brands because of their Chinese elements, with ** percent of respondents selecting it as the main reason. Meanwhile, national pride was the reason for ** percent of respondents to purchase luxury products from domestic designer fashion brands.
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Mishcon de Reya. (November 28, 2024). Reasons to purchase domestic designer fashion brands among luxury consumers in China as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1614270/china-reasons-to-purchase-domestic-designer-fashion-brands/
Mishcon de Reya. "Reasons to purchase domestic designer fashion brands among luxury consumers in China as of May 2024." Chart. November 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1614270/china-reasons-to-purchase-domestic-designer-fashion-brands/
Mishcon de Reya. (2024). Reasons to purchase domestic designer fashion brands among luxury consumers in China as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1614270/china-reasons-to-purchase-domestic-designer-fashion-brands/
Mishcon de Reya. "Reasons to Purchase Domestic Designer Fashion Brands among Luxury Consumers in China as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Nov 2024, /statistics/1614270/china-reasons-to-purchase-domestic-designer-fashion-brands/
Mishcon de Reya, Reasons to purchase domestic designer fashion brands among luxury consumers in China as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614270/china-reasons-to-purchase-domestic-designer-fashion-brands/ (last visited August 04, 2026)
Reasons to purchase domestic designer fashion brands among luxury consumers in China as of May 2024 [Graph], Mishcon de Reya, November 28, 2024. [Online]. Available: /statistics/1614270/china-reasons-to-purchase-domestic-designer-fashion-brands/
