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Consumers criteria for buying online in Europe in 2025

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Sources

Release date

October 2025

Region

Europe

Survey time period

Jan 1st to Dec 31st 2025

Supplementary notes

The date of release is the date of access.

Citation formats

Consumer criteria for online purchases in Europe 2025

Published by
Yihan Ma,
Oct 28, 2025

Out of a survey conducted in 2025, the majority of shoppers say transparent and complete delivery costs are the main criteria they look for when making an online purchase, at around ** percent. Still, over ** percent look for not finding hidden fees that would change the final price. Another ** percent of shoppers make a purchase if they can find detailed description of the products they are interested in. 

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Topics

Retail trade in EuropeRetail market worldwideApparel market in EuropeRetail trade in BelgiumRetail trade in the United Kingdom (UK)
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