Julia Stoll
Research expert covering TV and video media
News influencers - statistics & facts
News influencers: the new voices informing the public. Social networks have long served a purpose beyond keeping people connected, and now function as news platforms in their own right. In many countries around the world, more than 50 percent of adults use social media for news, and in some, that figure rises to above 70 percent. It follows, then, that a time would arrive when content creators leverage their engaged follower bases to position themselves as sources of information and the new faces of news.
