According to a survey conducted in May 2022, 23 percent of adults in the United States would probably not continue to use a social media platform if the owner was known to make rash decisions. Only eight percent of respondents stated that they were definitely willing to continue using a social media platform in such a situation. The scenario has come up due to tech billionaire Elon Musk's interest in buying social media platform Twitter.
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Morning Consult. (May 10, 2022). Share of adults in the United States who would continue to use a social platform based on select traits of the owner as of May 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1338843/us-adults-use-of-social-media-based-on-owner-traits/
Morning Consult. "Share of adults in the United States who would continue to use a social platform based on select traits of the owner as of May 2022." Chart. May 10, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1338843/us-adults-use-of-social-media-based-on-owner-traits/
Morning Consult. (2022). Share of adults in the United States who would continue to use a social platform based on select traits of the owner as of May 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1338843/us-adults-use-of-social-media-based-on-owner-traits/
Morning Consult. "Share of Adults in The United States Who Would Continue to Use a Social Platform Based on Select Traits of The Owner as of May 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2022, /statistics/1338843/us-adults-use-of-social-media-based-on-owner-traits/
Morning Consult, Share of adults in the United States who would continue to use a social platform based on select traits of the owner as of May 2022 ÌÇÐÄÆƽâ°æ, /statistics/1338843/us-adults-use-of-social-media-based-on-owner-traits/ (last visited August 01, 2026)
Share of adults in the United States who would continue to use a social platform based on select traits of the owner as of May 2022 [Graph], Morning Consult, May 10, 2022. [Online]. Available: /statistics/1338843/us-adults-use-of-social-media-based-on-owner-traits/
