News influencers and monetization method U.S. 2024| ��ƽ��

How news influencers with and without news organization affiliation make money in the United States as of August 2024, by monetization method

Characteristic	News organization affiliation	No affiliation
Use at least one of these	46%	63%
Subscription	39%	52%
Donation	15%	34%
Merchandise	21%	21%

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Release date

November 2024

More information

Region

United States

Survey time period

July 15 to August 4, 2024

Number of respondents

10,658 respondents

Age group

18 years and older

Method of interview

Telephone interviews and online survey

Supplementary notes

According to the source, news influencers are defined as "people who regularly post about current events and civic issues on social media." and "News influencers who are affiliated with a news organization are those who either currently are or previously were employed by a news organization." In addition, only people, and not institutions, were considered.��

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The survey is weighted by gender, race, ethnicity, political affiliation, level of education, and other factors to be representative of the adult population in the United States.

Citation formats

According to a survey conducted in the U.S. in 2024, 63 percent of news influencers without ties to news organizations earned money through various monetization methods. In contrast, only 46 percent of influencers affiliated with a news organization reported doing the same. Subscriptions were the most common source of income for unaffiliated influencers, with 52 percent using this method, compared to 42 percent of those with news industry experience.