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Distribution of influencers with a first partnership in France in 2017 to 2019, according to the size of their community

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Source

Release date

January 2019

Region

France

Survey time period

January 2017; January 2018; January 2019

Number of respondents

1,381 respondents

Special properties

French influencers

Supplementary notes

The age of the respondents was not specified.

Citation formats

Share of French influencers with in a first partnership 2017-2019, by follower size

Published by Thuy D., Nov 24, 2020
As the influencer business has been growing strong since the dawn of social media and online marketing, the source wanted to assess how many followers French influencers had at the time of their first partnership from 2017 to 2019. Thus, in 2017, ** percent of influencers had between 1,000 and followers during their first partnership. Influencers with a community between 10,000 and 100,000 followers accounted for **** percent. In January 2019, the share of influencers with 1,000 to followers at the time of the first partnership had increased by about **** percent compared to 2017.
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Topics

Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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per month, billed annually 1
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