According to a 2023 survey among small and medium-sized enterprises (SMEs) in Europe, around 77 percent of them used a TikTok account to post content. TikTok was also used for creator marketing and paid advertising. Furthermore, one-third of SMEs used TikTok's e-commerce features.
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Oxford Economics. (January 12, 2024). Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
Oxford Economics. "Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023." Chart. January 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
Oxford Economics. (2024). Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
Oxford Economics. "Share of Small and Medium Companies (Sme) Using Tiktok for Advertising or Marketing Activities in Europe in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2024, /statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
Oxford Economics, Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/ (last visited August 03, 2026)
Share of small and medium companies (SME) using TikTok for advertising or marketing activities in Europe in 2023 [Graph], Oxford Economics, January 12, 2024. [Online]. Available: /statistics/1610523/smes-using-tiktok-for-marketing-and-advertising-activities-europe/
