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Share of Gen Z shoppers versus total shoppers encountering problems when buying online in the United States and the United Kingdom in 2024, by problem

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Source

Release date

September 2024

Region

United Kingdom, United States

Survey time period

2024

Number of respondents

4,000*

Age group

18 years and older

Supplementary notes

*In total, 2,000 U.S. and 2,000 U.K. adults were surveyed.

Citation formats

Share of Gen Z facing problems when buying online in U.S. and U.K. 2024, by problem

Published by
F. Watty,
Mar 18, 2025

According to a 2024 survey, about ** percent of adults surveyed in the United States and the United Kingdom experience problems when buying online. The share of Gen Z adults encountering difficulties when buying online was ** percent. The most common problem faced by Gen Z consumers was poor site performance.

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