According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."
Figures have been rounded.
Citation formats
Online shoppers receiving digital coupons via email in the U.S. 2024, by generation
Millennials were the generational cohort most likely to be receiving digital coupons from an email subscription in 2024. A survey conducted reported that close to ** percent of Millennials received coupons in this way, while nearly ** percent of Gen Z got their digital coupons from emails.Â
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Dontpayfull. (September 1, 2024). Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
Dontpayfull. "Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort." Chart. September 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
Dontpayfull. (2024). Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
Dontpayfull. "Online Shoppers Who Receive Digital Coupons via Email Subscriptions in The United States as of 2024, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2024, /statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
Dontpayfull, Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/ (last visited July 24, 2026)
Online shoppers who receive digital coupons via email subscriptions in the United States as of 2024, by generational cohort [Graph], Dontpayfull, September 1, 2024. [Online]. Available: /statistics/1490589/us-digital-coupon-email-subscription-online-shoppers/
