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Impact of "No.1" advertisings on buying motivation in Japan as of May 2024

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Sources

Release date

June 2024

Region

Japan

Survey time period

May 23 to 24, 2024

Number of respondents

4,914 respondents

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How much does the display of 'No.1' like 'No.1 customer satisfaction', 'No.1 sales', 'No.1 share', usually impact your buying motivation, when purchasing products or services?"

Figures may not add up to 100 percent due to rounding by the source.

Citation formats

Impact of "No.1" labels on purchase intentions in Japan 2024

Published by
F. Watty,
Mar 12, 2025

Advertising using "No.1" labels had an impact on consumers' purchase intention, according to a survey conducted in Japan in May 2024. While over ** percent of respondents stated that displays like "No.* in customer satisfaction" or "No.* in sales" had an effect on their motivation to buy a product or service, ** percent stated that they were unaffected by this form of marketing.

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Topics

Customer satisfaction in JapanCustomer satisfaction in AustraliaRetail trade in JapanShopping behavior in JapanDigital shopping behavior in Japan
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