According to a survey conducted by in June 2022 in Japan, the most popular e-commerce sites were online marketplaces, with around ** percent. Major e-commerce marketplaces in Japan include Rakuten Ichiba, Amazon Japan, and Yahoo! Shopping.
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Rakuten Insight. (July 19, 2022). Leading types of e-commerce sites accessed in Japan as of June 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. "Leading types of e-commerce sites accessed in Japan as of June 2022." Chart. July 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. (2022). Leading types of e-commerce sites accessed in Japan as of June 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight. "Leading Types of E-commerce Sites Accessed in Japan as of June 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jul 2022, /statistics/1243671/japan-most-used-e-commerce-site-type/
Rakuten Insight, Leading types of e-commerce sites accessed in Japan as of June 2022 ÌÇÐÄÆƽâ°æ, /statistics/1243671/japan-most-used-e-commerce-site-type/ (last visited July 14, 2026)
Leading types of e-commerce sites accessed in Japan as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: /statistics/1243671/japan-most-used-e-commerce-site-type/
