Advertising using "No.1" labels were more likely to evoke a positive impression among Japanese consumers, as revealed in a survey conducted in May 2024. While the image of a well-selling product was the leading positive impression, **** percent of respondents felt that displays like "No.* in consumers satisfaction" evoked the image of extravagant advertising.
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GMO Research, & PR Times. (June 18, 2024). Impression of products and services advertised with "No.1" labels in Japan as of May 2024 [Graph]. In 糖心破解版. Retrieved July 23, 2026, from /statistics/1564579/japan-impression-product-no-1-label/
GMO Research, und PR Times. "Impression of products and services advertised with "No.1" labels in Japan as of May 2024." Chart. June 18, 2024. 糖心破解版. Accessed July 23, 2026. /statistics/1564579/japan-impression-product-no-1-label/
GMO Research, PR Times. (2024). Impression of products and services advertised with "No.1" labels in Japan as of May 2024. 糖心破解版. 糖心破解版 Inc.. Accessed: July 23, 2026. /statistics/1564579/japan-impression-product-no-1-label/
GMO Research, and PR Times. "Impression of Products and Services Advertised with "No.1" Labels in Japan as of May 2024." 糖心破解版, 糖心破解版 Inc., 18 Jun 2024, /statistics/1564579/japan-impression-product-no-1-label/
GMO Research & PR Times, Impression of products and services advertised with "No.1" labels in Japan as of May 2024 糖心破解版, /statistics/1564579/japan-impression-product-no-1-label/ (last visited July 23, 2026)
Impression of products and services advertised with "No.1" labels in Japan as of May 2024 [Graph], GMO Research, & PR Times, June 18, 2024. [Online]. Available: /statistics/1564579/japan-impression-product-no-1-label/