Plant buyers who know the label "Fleurs de France"
Method of interview
Online survey
Supplementary notes
* The source adds the following information: "Profile of buyers resulting from the follow-up study of purchases of ornamental plants or vegetable gardens for FranceAgrimer and VAL'HOR, year 2019"
When French plant buyers were asked, in 2020, if they valued the French origin of the plants, trees and flowers they purchased, more than ** percent of them said this was important to them. The "Fleurs de France" label is one of the means for consumers to ensure the French origin of the plants they buy. And, it appears that in 2020, ** percent of plant buyers who had knowledge of this label said they wanted to favor, most of the time or systematically, plants with this indication.
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Kantar. (September 24, 2020). When purchasing trees, plants or flowers, will you favor those with the "Fleurs de France" label? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1193631/preference-for-fleurs-de-france-label-among-french-plant-buyers/
Kantar. "When purchasing trees, plants or flowers, will you favor those with the "Fleurs de France" label?." Chart. September 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1193631/preference-for-fleurs-de-france-label-among-french-plant-buyers/
Kantar. (2020). When purchasing trees, plants or flowers, will you favor those with the "Fleurs de France" label?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1193631/preference-for-fleurs-de-france-label-among-french-plant-buyers/
Kantar. "When Purchasing Trees, Plants or Flowers, Will You Favor Those with The "Fleurs De France" Label?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2020, /statistics/1193631/preference-for-fleurs-de-france-label-among-french-plant-buyers/
Kantar, When purchasing trees, plants or flowers, will you favor those with the "Fleurs de France" label? ÌÇÐÄÆƽâ°æ, /statistics/1193631/preference-for-fleurs-de-france-label-among-french-plant-buyers/ (last visited August 04, 2026)
When purchasing trees, plants or flowers, will you favor those with the "Fleurs de France" label? [Graph], Kantar, September 24, 2020. [Online]. Available: /statistics/1193631/preference-for-fleurs-de-france-label-among-french-plant-buyers/
