Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Fairtrade'."
The source provides the following information on the sample size:
15 to 19 years: n=260
20 to 29 years: n=532
30 to 39 years: n=627
40 to 49 years: n=827
50 to 59 years: n=758
60 to 69 years: n=718
70 years and older: n=1,278
The sample size was based on the age group distribution of the Japanese population.
Figures may not add up to 100 percent due to rounding by the source.
Around half of Japanese consumers were aware of the term "Fairtrade" as revealed in a survey conducted in October 2024. Young people aged 15 to 19 years showed the highest awareness of fair trade, with over ** percent stating to know the term and its meaning, while another **** percent had at least heard of the term.
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CAA. (November 7, 2024). Awareness of the term "Fairtrade" in Japan as of October 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. "Awareness of the term "Fairtrade" in Japan as of October 2024, by age group." Chart. November 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. (2024). Awareness of the term "Fairtrade" in Japan as of October 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1238695/japan-awareness-fair-trade-by-age/
CAA. "Awareness of The Term "Fairtrade" in Japan as of October 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2024, /statistics/1238695/japan-awareness-fair-trade-by-age/
CAA, Awareness of the term "Fairtrade" in Japan as of October 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1238695/japan-awareness-fair-trade-by-age/ (last visited July 27, 2026)
Awareness of the term "Fairtrade" in Japan as of October 2024, by age group [Graph], CAA, November 7, 2024. [Online]. Available: /statistics/1238695/japan-awareness-fair-trade-by-age/
