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Main reasons for buying a product endorsed by an influencer in the Philippines as of May 2023

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Source

In cooperation with
Release date

June 2023

Region

Philippines

Survey time period

May 11 to 31, 2023

Number of respondents

6,658 respondents

Age group

16 years and older

Special properties

among respondents who purchased an item endorsed by an influencer

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"

Citation formats

Reasons for buying products endorsed by influencers Philippines 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, ** percent of respondents from the Philippines stated that they bought a product endorsed by an influencer because the influencer's promotion convinced them. The same survey revealed that about ** percent of Filipino respondents bought an item endorsed by an influencer.
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